Going through the inbox this morning, I saw an iMedia blurb for a piece by WhenU‘s Bill Day. This is the former About.com Bill Day, now head of the former Gator.com. “I want to read that,” I thought to myself, but I was kind of suprised to click into the page and see that the author’s company–WhenU– was sponsoring the article.
Guys, isn’t that what they call an ad?
Geeze, seems like buying an ad and disguising it as edit serves neither the client nor your brand.
Yicky. Poor judgement call.
Update: As Greg Yardley points out in the comments(thanks, Greg) WhenU is a competitor to Claria, formerly Gator–not the same company.
11/01 update: As of today, the sponsored by WhenU gif is off the article.

Going through the inbox this morning, I saw an iMedia blurb for a piece by WhenU‘s Bill Day. This is the former About.com Bill Day, now head of the former Gator.com. “I want to read that,” I thought to myself, but I was kind of suprised to click into the page and see that the author’s company–WhenU– was sponsoring the article.
Guys, isn’t that what they call an ad?
Geeze, seems like buying an ad and disguising it as edit serves neither the client nor your brand.
Yicky. Poor judgement call.
Update: As Greg Yardley points out in the comments(thanks, Greg) WhenU is a competitor to Claria, formerly Gator–not the same company.
11/01 update: As of today, the sponsored by WhenU gif is off the article.