It’s that time of year when AOL is inevitably readying its layoff packages-there hasn’t been a fourth quarter in the last 4 years that wasn’t the time for AOL dusting, cleaning and trimming–but the story from inside is that while the cuts are being planned now, they won’t be implemented till Q1 ’06–possibly to avoid those AOL lays people off at holiday time tales?
On a related note, I heard that AOL execs are reconsidering their multiple portal strategy and worrying that some of the traffic going to AOL web properties should better go to AOL.com, all the better for a concentrated, targeted set of data–and users.
Does this mean that someday soon Netscape, MovieFone, and perhaps even Mapquest are going to become landing pages for the new AOL?
As one insider said to me, “They just never really got multi-brand.”

It’s that time of year when AOL is inevitably readying its layoff packages-there hasn’t been a fourth quarter in the last 4 years that wasn’t the time for AOL dusting, cleaning and trimming–but the story from inside is that while the cuts are being planned now, they won’t be implemented till Q1 ’06–possibly to avoid those AOL lays people off at holiday time tales?
On a related note, I heard that AOL execs are reconsidering their multiple portal strategy and worrying that some of the traffic going to AOL web properties should better go to AOL.com, all the better for a concentrated, targeted set of data–and users.
Does this mean that someday soon Netscape, MovieFone, and perhaps even Mapquest are going to become landing pages for the new AOL?
As one insider said to me, “They just never really got multi-brand.”