Bakersfield’s Dan Pacheco led the team that built the Northwest Voice participatory media platform for the Bakersfield paper’s Bakotopia site. Noting changes after a recent platform and feature upgrade, Dan writes: “We’re seeing a tripling of traffic to Bakotopia, and much of it can be attributed to user profiles. In the past two months, profiles have jumped from number 13 to number 3 on the list of most popular features. I see this as a reflection of the core value proposition of Bakotopia — meeting and connecting with people who have similar interests and goals. Even more fascinating is the fact that user profiles now get more traffic than content — which includes things like furniture for sale, musicians wanted ads, rants, reviews and the like.”
Susan sez: It ain’t MySpace–but it is the same impulse–clustering actions and content around core identity as an important community attribute.
Bakersfield’s Dan Pacheco led the team that built the Northwest Voice participatory media platform for the Bakersfield paper’s Bakotopia site. Noting changes after a recent platform and feature upgrade, Dan writes: “We’re seeing a tripling of traffic to Bakotopia, and much of it can be attributed to user profiles. In the past two months, profiles have jumped from number 13 to number 3 on the list of most popular features. I see this as a reflection of the core value proposition of Bakotopia — meeting and connecting with people who have similar interests and goals. Even more fascinating is the fact that user profiles now get more traffic than content — which includes things like furniture for sale, musicians wanted ads, rants, reviews and the like.”
Susan sez: It ain’t MySpace–but it is the same impulse–clustering actions and content around core identity as an important community attribute.