Jeremy Wright, Darren Rowse, Duncan Riley, Aaron Brazell, Ingrid Diaz and friends are taking a run at the consumer market (having first focused on bsiness blogging, right?) with a new set of entertainment and celebrity blogs, including CelebArmour –a true homage to PerezHilton as part of their b5media blog network. There are The Hilton Files, Top Model Gossip, MTV Reality World, a batch of blogs about beauty and so on. Is imitation the sincerest form of flattery, or the easiest way to shoot for $25MM in success?
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