NBC buys iVillage–is this their myspace deal(LOL)?

Wow! NBC is buying iVillage for $600MM. Does this mean the game changes for big media, once again?
Watching (and being involved with) digital media strategy for some big media players, this deal seems fascinating–Does NBC think they’ve done the equivalent of buying MySpace, only for female adults with credit cards?
One can only wonder.

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  1. Ish Kumar says:

    I believe it could go for some bigger amount upto 1000MM :) … although it’s good DEAL

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