Newsweek: Hyping the Living Web

Newsweek’s got a cover story that takes Bay area joy around Web 2.0 and social media tools and turns it into a national web kiss, conplete with some of the best and the brightest beaming from cute photos. Stuart Butterfield, Caterina Fake and Flickr make the cover of Newsweek via got a story that begins, The New Wisdom of the Web: Why is everyone so happy in Silicon Valley again? A new wave of start-ups are cashing in on the next stage of the Internet. And this time, it’s all about … you.
One ofd my favorite quotes in the story is from Caterina Fake, who says: “”We were very small and very poor,” says Fake, “so we built a lot of features that were deliberately viral.” A big boost came from bloggers, who appreciated that Flickr had a one-button command to “blog this,” and a photo would instantly appear on their site, hot-linked to the shot’s real home on Flickr. They also made sure that their site worked well with other Living Web applications ? Flickr photos are one of the prime ingredients in Web mash-ups.”
As Paid Content says: “All the usual suspects get mentions — MySpace,, Craigslist, Facebook, YouTube — and some would-bes — Imeem, even Mary Hodder’s stealthy video-sharing Dabble.”
The story is worth a read–it’s very well done and right on target if you want to know what kinds of things us tech heads inside the Bubble salivate over—-but I wonder what people outslide the bell jar will think about the bright, shiny joy Brad Stone describes.
More on this from Doc, Paul Kedrosky, and others.