There’s lotsa buzz in the blogosphere today about AOL launching a social network dubbed a ” myspace killer. While some might question whether AOL’s brand is a major deal-killer for anything remotely like myspace, one has to assume management in Dulles is smart enough to know that and the new product would not have any triangles or Running Men bedecking the templates.
Could AOL take a run at social media and make it work, you ask?
Well, remember that AOL still has a good piece of the core team that worked both on ICQ and AIM around–Product Manager June Herold, for example, and there were lots of relevant lessons learned from those products.
Also, AOL seems to have invested heavily in the consultant tip, bringing in digerati like Marc Canter (don’t they ever make these guys sign confidentiality agreements?) and other tagging experts, so they clearly know they can add to the heavy (conceptual) lifting.
And finally, they have Calcanis and Bankoff, two really smart and opportunistic execs.
So why wouldn’t they give it a try?
Guys, bring it on–and please, please, please–name it something simple and good.

There’s lotsa buzz in the blogosphere today about AOL launching a social network dubbed a ” myspace killer. While some might question whether AOL’s brand is a major deal-killer for anything remotely like myspace, one has to assume management in Dulles is smart enough to know that and the new product would not have any triangles or Running Men bedecking the templates.
Could AOL take a run at social media and make it work, you ask?
Well, remember that AOL still has a good piece of the core team that worked both on ICQ and AIM around–Product Manager June Herold, for example, and there were lots of relevant lessons learned from those products.
Also, AOL seems to have invested heavily in the consultant tip, bringing in digerati like Marc Canter (don’t they ever make these guys sign confidentiality agreements?) and other tagging experts, so they clearly know they can add to the heavy (conceptual) lifting.
And finally, they have Calcanis and Bankoff, two really smart and opportunistic execs.
So why wouldn’t they give it a try?
Guys, bring it on–and please, please, please–name it something simple and good.