“Big companies (are) not willing to commit until there is wider adoption, and applications won’t work without more data to work from. This is our big egg we are putting out. I hope it’s an arms race?and that tomorrow Google, Microsoft, eBay and AOL come along?everybody benefits. The quicker it spreads, the quicker the tools will be available.”
— Yahoo’s Andy Baio, Upcoming founder, speaking at Supernova about m icroformats, open standard for structuring–and embedding– Web content, such as contact information, events and product reviews –and the committment Yahoo is making to using them. (via Dan Farber)