“Gen Yers – 18- to 26-year-olds who came of age with broadband, cell phones, and iPods, among other things -stand apart from older generations because of their hands-on approach to the Web.
Marketers trying to anticipate future consumer trends should tune in to Gen Yers. As these do-it-yourselfers become a primary consuming audience, they will carry with them their cross-channel shopping enthusiasm, active blog usage, and reliance on the information-scouring powers of Google.”
–Forrester analyst Charlene Li, writing in a white paper, “The State Of Consumers And Technology: Benchmark 2006 about why social media and user generated content are here to stay (especially in multimedia formats).
Bonus data point: Charlene says:”24% of Gen Yers read blogs, which is twice as often as the 12% of Gen Xers (ages 27-40) and three times the 7% of Young Boomers (ages 41-50) that read blogs.”
“Gen Yers – 18- to 26-year-olds who came of age with broadband, cell phones, and iPods, among other things -stand apart from older generations because of their hands-on approach to the Web.
Marketers trying to anticipate future consumer trends should tune in to Gen Yers. As these do-it-yourselfers become a primary consuming audience, they will carry with them their cross-channel shopping enthusiasm, active blog usage, and reliance on the information-scouring powers of Google.”
–Forrester analyst Charlene Li, writing in a white paper, “The State Of Consumers And Technology: Benchmark 2006 about why social media and user generated content are here to stay (especially in multimedia formats).
Bonus data point: Charlene says:”24% of Gen Yers read blogs, which is twice as often as the 12% of Gen Xers (ages 27-40) and three times the 7% of Young Boomers (ages 41-50) that read blogs.”