Quote of the Day

“Gen Yers – 18- to 26-year-olds who came of age with broadband, cell phones, and iPods, among other things -stand apart from older generations because of their hands-on approach to the Web.
Marketers trying to anticipate future consumer trends should tune in to Gen Yers. As these do-it-yourselfers become a primary consuming audience, they will carry with them their cross-channel shopping enthusiasm, active blog usage, and reliance on the information-scouring powers of Google.”
–Forrester analyst Charlene Li, writing in a white paper, “The State Of Consumers And Technology: Benchmark 2006 about why social media and user generated content are here to stay (especially in multimedia formats).
Bonus data point: Charlene says:”24% of Gen Yers read blogs, which is twice as often as the 12% of Gen Xers (ages 27-40) and three times the 7% of Young Boomers (ages 41-50) that read blogs.”

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  1. ashley benigno says:

    While on the other side of the Atlantic, the annual Ofcom report just published in the UK has these tasty stats:
    “Television is of declining interest to many 16-24 year olds; on average they watch television for one hour less per day than the average television viewer. Of the television they do watch, an even smaller proportion of their time is spent viewing public service broadcasting channels, down from 74% of total viewing among this age group in 2001 to 58% today. Instead, the internet plays a central role in daily life; more than 70% of 16-24 year old internet users use social networking websites (compared to 41% of all UK internet users) and 37% of 18-24 year olds have contributed to a blog or website message board (compared to 14% of all UK internet users).”
    here’s the link:
    http://www.ofcom.org.uk/media/news/2006/08/nr_20060810

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