Compete looks at online dating services

The blog has a post by Max Frieert reviewing the stats on online dating services that I really enjoyed readiong. First of all, it’s got a lot of recent data around online dating sites–second of all, it shows how Yahoo! Personals is doing in an amazing competitive–and increasingly crowded–field.
Max looks at how online dating sites are doing in terms of page views, total member visits and what Max defines as engagement. There are some nifty charts and then he says:

  • Yahoo Personals grabbed the top rank on every measurement. This great overall performance shows a balance of both driving traffic to the service, and encouraging active participation.
  • While TRUE placed 2nd in visitors, its 8th rank in member logins indicates that much of this traffic came from TRUE?s intense (and apparently misguided) advertising efforts on youth oriented social networking sites. In addition True members represented a mere 8% of total visitors, less than a quarter of the market average.
  • showed that free services can be successful; 9th in terms of visitors, the site leapt to 5th in member interaction. More importantly, it was one of 5 sites with more than 10 million member visits, putting it in a class with much higher trafficked sites and besting its next competitor by a multiple of 2x.

Susan sez- Nothing like reading and interpetation ComScore data, is there? Seriously, this is rewarding information…and interesting analysis. Hope to see more posts about this topic from compete.

Latest Comments

  1. - says:

    If you enjoy free online dating websites.
    Try this brand new one:
    And a nice paid one:

  2. Brain Dancing says:

    Who cares about traffic? We, the customers, care about results. Has anyone done scientific or marketing research to document the effectiveness of online dating sites or user satisfaction?

  3. Anonymous says:

    This is useful information

  4. stevenroy says:

    Nice informative article. Thanks for sharing and keep sharing such kind of articles, as these articles really helpful for those are single. Recently I’ve joined a couple of dating sites looking to meet singles from the Brisbane area, I’ve made contact with some interesting people from all over Brisbane area. My experience so far has been positive and I’ve told a few of my single friends to get involved as you can find almost anything and any type of relationship. It’s all there for you to find and enjoy. I thought I might not use a dating site once I met my partner of six months but I have kept the membership active just to stay in touch with some of the people I met and I still use the chat room for the entertainment.
    Brisbane Dating

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