TV Guide goes microbrand: Jumptheshark.com
Jumptheshark.com went live this week; it’s a spanking new facelift for a site run by Jon Hein that discusses TV shows that–yep–plunge downward from former greatness (or at least decent entertainment value)–and it’s got a slew of new community and interactive features for users to play with. What’s interesting here is that it’s Gemstar owner… Continue Reading
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