“Readers do business on their terms, not ours. The article said that if a customer escapes, you’d better find out where he’s going. And as the customers move, we continue to follow. That essentially has driven us to centralize content. That’s a blueprint for the future.”
–Meredith president Jack Griffin quoting a Harvard Business School article called The Customer Has Escaped (fee required) on Meredith’s growing investment in digital media.
(via Paid Content )