How the Web 2.0 Expo is like The Secret

Attending my first large conference in at least a year, it occurs to me that in some ways these big conferences are really the business version of The Secret.

Focusing on a techie version of the Laws of Attraction, people pay credible sums to attend and hope that their 36 hours of networking, learning and focusing energy will give them enough tools to to make their start up/company division/personal project become a success (or a bigger success).

Does it work?

Both CMP/ O’Reilly and Prime Time Productions seem to be profiting.

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  1. Rex Hammock says:

    Susan, I hope you are a fan of Boston Legal as last week’s episode had Denny Crane (William Shatner) doing a running gag on “The Secret” the entire show. Other than knowing it’s a pop-culture phenomenon, I’m not in on The Secret, so I appreciate you bringing me up to speed.

  2. fp says:

    “The Secret,” indeed. Stop me before I say something mean.

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