Quote of the Day

“if BLOGGING teaches you anything — its that the blogosphere has an insatiable appetite for what is perceived at is real. We read blogs and we write blogs because we believe that we are reading some kernel — or writing about — some kernel of truth. Blogs are “different” that way from the mainstream media and, on another note, its exactly why bloggers get so riled up about conflicts of interest.
That desire for wanting things to be “real”, and to be keeping it “real” extends right to the authors. Especially if the content is interesting enough to demand it. People ask me if its important that we know who is writing our favourite blogs. Would it matter if the people *behind* the blogs were fake? Or that it was ghost-written?”
–Tony Hung, Deep Jive Interests, writing about efforts to out the”fake” Steve Jobs.