“…. it is that very community, not the site per se, that has attracted MSNBC’s dollars. Should not the community, therefore, be entitled to some of that money?
Of course, the community itself, by not being party to the discussions with MSNBC nor beholden to the deal, can just up sticks and leave if it doesn’t like the outcome. And that’s where the other illusion kicks in: MSNBC can’t buy the community, although it may feel it has. It can buy the site where that community has built its camp.”
–Loose wire blog, writing on the acquisition of news community site Newsvine by MSNBC , another demonstration of mature media’s efforts to address how citizen journalism and user-focused content have moved to the fore.