AdBrite raises $23MM: Department of Wow

So AdBrite management Philip Kaplan, Iggy Fanlao and Paul Levine have gone and raised $23 MM from Sequoia Capital to build out their self-serve ad network. Like, wow.
AdBrite is pretty much a one stop ad placement shop for third-party publishers, with both display advertising and a product for monetizing Facebook applications . The SF-based company raised rounds of $8 million and $4 million in 2006 and 2004, so this is the biggest haul to date.
Note: TC reports :”In October, comScore ranked AdBrite as the 26th largest ad network after MySpace. Its ads reached 71 million people that month, representing a 39 percent reach of U.S. Internet traffic.” Not too shabby.