The sharp knives of the tech pundits are sharpening on the cost-cutting flesh of Technorati, an early blog search engine that, somehow, managed to never get acquired (and is now being eclipsed as blogsearch integrates into general web search and search niches go off in newer directions like sphere.
Duncan Riley has an acutely insightful post, where he quotes new CTO Ian Kallen explaining that Techorati’s no longer going to store more than a previous 6 months of data, thereby not delivering results older than 6 months either. Kallen says:
“We’re in the midst of some economization, performance fixes and retooling that have required taking some data offline. The data is not lost but our priorities are to prefer keeping recent data online. Most people don’t notice We’ll probably be bringing that data back online but I don’t have an ETA yet.”
And Mike responds:
“The declining number of people who do regularly use Technorati for search will soon be jumping across to Google as they discover that Technorati is a shallow pool when searching blogs.
If Technorati wants to save money (economization) on their core product so be it, because the long term result will be less traffic for their servers to cope with which will result in data center savings, a good thing given that if rumors are correct they’re quickly running out of funding as well.”
Youch! And yet, most likely all true.
Susan sez: There’s the woulda, coulda, shoulda of the Technorati story, and then there’s the reality that their system architecture and need for storage is immense, expensive and most likely unsupportable from a business perspective. Non-relevancy is approaching fast for this brand.
(thanks for the corrections, Oharabin..reading too fast early in the am)