“Allowing machines to automatically act on personal data on my bahalf is the right direction for things to go. But important questions need to be resolved.
For example, what happens to my data in all the places I’ve allowed it to appear when I change it? How do permissions pass from one service to another? How do I guarantee that a permission type I grant in one service means the same thing in another service? How do changes propagate? How does consent get revoked?”
–Fellow Yahoo! Matt McAllister, writing about how the rules of sharing information and managing identity are changing as engagement, ad targeting and distributed metadata become core to our experience.