Quote of the Day

“Now we’ve had more time to look at the Facebook proposition, actually I think Mr Zuckerberg is being uncharacteristically humble as this is even more momentous – it marks the point at which Planet Advertising finally left Planet Earth. (At Ad:tech last month the plenary topic on Day Two was by Virgin’s new Space Tourism business – see here – I wondered about the connection between space and Ads at the time, but know we know!). Even the usually fairly rational Forrester Research has fallen hook, line and spaceship for this one.”
–Alan Patricof, q uestioning whether a transformed ad market–contained within Facebook–is really at hand…and whether consumers will accept these terms.
(Susan sez: Not without a helluva lot of trust and transparency and control, fellas.)

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