Just read a post at kottke.org pointing out that the upcoming Google developer conference has 38 male presenters and one woman. Jason also points out this is no better that the c onference track record in 2006/07 for rations of women to men.
Back in the day, when I was a freshly scrubbed writer/editor/not quite a web developer yet working at Scholastic in NYC, we were taught that it was good business practice to have your development teams reflect the audiences you were creating for. Despite the fact Google has Ellen Spertus, does this mean that they are only building apps for men?
Surely not–and yet doesn’t this speaker lineup send the messages: A)Google doesn’t have enough accomplished women developers to send any to this conference; B) Google doesn’t care about supporting women developers, or they’d understand that any group needs to see their reflection to feel included (and I am not even going to start on the lack of reflection for people of color, etc.)
Google is great at supporting GirlGeek dinners and other external events–isn’t anyone there working with their own teams so they are a little smarter about all this?
Guys, wake up!
(Thanks, Viv iane)

Just read a post at kottke.org pointing out that the upcoming Google developer conference has 38 male presenters and one woman. Jason also points out this is no better that the c onference track record in 2006/07 for rations of women to men.
Back in the day, when I was a freshly scrubbed writer/editor/not quite a web developer yet working at Scholastic in NYC, we were taught that it was good business practice to have your development teams reflect the audiences you were creating for. Despite the fact Google has Ellen Spertus, does this mean that they are only building apps for men?
Surely not–and yet doesn’t this speaker lineup send the messages: A)Google doesn’t have enough accomplished women developers to send any to this conference; B) Google doesn’t care about supporting women developers, or they’d understand that any group needs to see their reflection to feel included (and I am not even going to start on the lack of reflection for people of color, etc.)
Google is great at supporting GirlGeek dinners and other external events–isn’t anyone there working with their own teams so they are a little smarter about all this?
Guys, wake up!
(Thanks, Viv iane)