“Don’t break your news on your own blog!
Like press releases crossing the wire, breaking news on your blog
makes the news less valuable if others haven’t yet had an opportunity
to break it for you first. It’s like the new car analogy. The value of
the car drops the minute you drive it off the lot. Time your post for
after when the news breaks and link to everyone who helped cover the
Susan sez: Lisa & I are just starting our blog for Peoples Software Company, so while we are both avid bloggers, this kind of advice is a good reminder.