“Big news organizations spend hours wondering how do I create the
hyperlocal presence, you don’t have the infrastructure. NPR can do it.
It already has the trust and the infrastructure in every town and
campus in America. I want to find a way to create indispensable local
–New NPR CEO Vivian Schiller, talking with Paid Content’s Staci Kramer about how NPR, which she left the NYTimes to join, cold be the one to crack the hyper-local nut (Susan sez: This is like the Hoy Grail; many brave knights die trying.)