Integrated Media Measurement released a study this week reporting that women ages 30-39 are twice as likely to use their computer and watch TV at the same time as men their age. Is this any surprise to any woman who has made and handed out peanut butter sandwiches, restrained the dog, and taken dinner out of the freezer while talking on the phone?
What’s more interesting that what the women do is what the men don’t. Men ages 30-39 were the group least likely to multi-task with computer and TV.
Does that mean fellas this age come home and nest with the remote? Or that they use their Blackberries and iPhones to keep up while watching Mad Men?