Valentine’s Day & Yahoo! Personals is MIA in Times Square & at the portal

What a difference a year makes! A year ago I was at Yahoo! (just about to be part of a layoff). That Valentine’s Day, Yahoo! Personals had the billboard in Times Square and in Los Angeles, and the home page, aka front doors of Yahoo had all sorts of highlights and pointers to the site.

Not any more.

Not only is Y!Personals not getting ANY special treatment on the home page, it’s MIA from the Yahoo! billboard in Times Square–and I stood and watched the ads for 5 minutes, just to be sure.


Clearly, Y!P is being treated as an end of life asset by management. (Sigh)