Build your brand through social media preso, Maynard Institute, March 6, USC

Just finished my part of  the workshop The Future is Now, from The Maynard Institute, in partnership with the USC
Annenberg School for Communication. My session was about building your brand online through social media, aka navigating your way around the social media ecosystem,

Here’s the preso:
March 2009 build yr brand thru social media.pdf

Its an interesting audience, mostt LA local, mostly transitioning and unemployed newsies. Smart, agile, hungry–sucked up everything I told them, and then some–lots of discussion and verve (And tons of those “Yes, but…” questions.)