Quote of the Day

“We believe our brands will become the blue chip editorial brands
rising out of the ashes” of newspapers and magazines. We are aggressively pursuing the creation of the new mainstream media.”

–AOL’s Marty Moe, describing how America Online is launching a new politics site edited by Melinda Henneberger, a former NYTimes, Newsweek and Slate reporter.

Susan sez: The content space is crowded, and the niches get narrower. Will this new effort take eyeballs and dollars away from TPM, DailyKos, and others? Will selling across the network make a critical difference? (ie are we back to the old days when Conde Nast could reportedly require advertisers to buy pages across magazines to get the best rates?)