Full schedule: Journalism Innovations II, May 1, SF

The Society of Professional Journalists-Northern California, University
of San Francisco and Independent Arts & Media present …

*JOURNALISM INNOVATIONS II: NEW WORK & IDEAS FOR MAKING THE NEWS*
Twitter hashtag: #jexpo

May 1, 9 a.m.-5 p.m. * McLaren Hall, University of San Francisco
Sliding-Scale Donation * No One Turned Away * Info (415) 738-4975
Directions to USF: http://tinyurl.com/cg3r2p

=FULLY UPDATED! Programming Quick Links:

– Full event schedule & locations:
http://tinyurl.com/ctt7gu

– Full exhibitor list:
http://tinyurl.com/c866xu

– Speaker bios:
http://tinyurl.com/czm4vf

=PRE-REGISTER through 12pm Thursday to guarantee entry; walk-ups
attendees are welcome, though access to some panels may be limited.

– Keynotes & Panels registration:
http://journ-innovations.eventbrite.com/

– Digital Divide & Communication Rights: Training Workshop
http://digital-divide-training.eventbrite.com/

– Social Media Training Lab (English & Spanish)
Produced by the Public Media Collaborative
http://socialmedia-journalism.eventbrite.com/

– Speed Career Coaching: All 50 sessions are booked. However,
some cancellations are inevitable; check-in at the main
entry station to sign up for the waiting list.

=SCHEDULE OF EVENTS
…. See online for full panel descriptions: http://tinyurl.com/ctt7gu
…. Locations: McClaren Hall, UC (University Center), Cowell (CO)

8:00-9am McLaren Hall Lobby
EXHIBITOR LOAD-IN + BAGEL BREAKFAST

9:00-9:15am: McLaren 252
OPENING REMARKS
* Father Steven Privett, President, University of San Francisco
* Ricardo Sandoval, President, Society of Professional Journalists-Northern California
* Clare Morales Roberts, Executive Director, Independent Arts & Media

9:15-10:30am: McLaren 252
MORNING KEYNOTE: “OTHER FUTURES FOR THE SAN FRANCISCO CHRONICLE”
Must the San Francisco Chronicle disappear into a vortex of debt and
mismanagement, like the Seattle Post-Intelligencer and the Rocky
Mountain News? Or are there other, happier futures for the Bay Area’s
leading newsprint daily? Bay Area leaders in finance, philanthropy, and
commercial and nonprofit media address the question.
* Warren Hellman, Hellman & Friedman
* Carl Hall, Media Worker’s Guild
* Jon Funabiki, former media-program officer, Ford Foundation;
Director, Center for Renaissance Journalism, San Francisco State
University
* Holly Kernan, KALW-FM
* Robert Rosenthal, Center for Investigative Reporting
* Moderator: Ricardo Sandoval, Sacramento Bee/SPJ-NorCal

10:45am-12:00pm: McLaren 252
“NEW BUSINESS MODELS: CROWDFUNDING, ADVERTISING, FISCAL SPONSORSHIP & L3C”
* Bill Densmore, Reynolds Fellow, University of Missouri
* David Cohn, Spot.Us
* Hal Plotkin, ReelChanges.org
* Barry Parr, MediaSavvy.com
* Yesenia Sanchez, Fiscal Sponsorship Consultant
* Cynthia Typaldos, Kachingle.com
* Moderator: Tom Murphy, RedwoodAge.com

10:45am-12:00pm: UC 421
“JOURNALISM EDUCATION & CAMPUS NEWSROOMS”
* Chris O’Brien, The Next Newsroom
* Richard Kochi Hernandez, Visiting Fellow, Berkeley Graduate School of Journalism
* Rick Rodriguez, Southwest Borderlands Journalism Institute at Arizona State University
* Cristina Azocar, Director, Center for the Integration & Improvement of Journalism
* Geneva Overholser, Director, Journalism Program, Annenberg School of Communications
* Moderator: Teresa Moore, journalism professor, University of San Francisco

10:45am-12:00pm: UC 419
“NEW LABOR REPORTING”
* Steve Zeltzer, Laborfest, Labor Video
* Steve Stallone, President, International Labor Communications Association
* Dick Meister, Independent journalist, former labor reporter, San Francisco Chronicle
* Collette Washington, New Media Director, California Nurses Association
* Moderator: Susan Ferriss, senior writer, Sacramento Bee; co-author,
“The Fight in the Fields: Cesar Chavez and the Farmworkers Movement,”

10:45-12:00pm: CO 323 + CO 326
SOCIAL MEDIA TRAINING, ENGLISH & SPANISH TRACKS
Presented by the Public Media Collaborative. Preregister through Thursday, April 30; walk-up attendees welcome thereafter.

NOON: LUNCH, UC CAFETERIA

12:30-12:55pm: McLaren 252
“DIGITAL JOURNALISM REVIEW: STUDENTS UPEND EXPECTATIONS”
Students from Santa Clara University’s Digital Journalism Review blog
provide insight into digital media and young people, and wind up
challenging the status quo and expectations of the established
mainstream press.

1:00-2:15 pm: McLaren 252
AFTERNOON KEYNOTE: “WHAT WE WERE & WHAT WE MUST BECOME”
Newspaper veterans, media futurists and nonprofit innovators look back
at the business that once was, and the many changes, challenges and
opportunities that lie ahead.
* Gilbert Bailon, American Society of Newspaper Editors, Al Dia, St. Louis Post-Dispatch
* Sandy Close, New America Media
* Chris Peck, Memphis Commercial Appeal, ASNE
* Lam Oi Wan, globalvoicesonline.org, Hong Kong In-Media
* Jessica Clark, Center for Social Media, American University
* Moderator: Bill Densmore, Reynolds Journalism Fellow

1:00-2:15pm: CO 326
SOCIAL MEDIA TRAINING, SPANISH TRACK
Presented by the Public Media Collaborative. Preregister through Thursday, April 30; walk-up attendees welcome thereafter.

1:00-5:15pm: CO 322
SPEED CAREER COACHING
All 50 sessions are booked. However, some cancellations are inevitable;
check-in at the main entry station to sign up for the waiting list.

2:30-5:15pm: CO 323
SOCIAL MEDIA TRAINING, ENGLISH TRACK
Presented by the Public Media Collaborative. Preregister through Thursday, April 30; walk-up attendees welcome thereafter.

2:30-3:45pm: McLaren 252
“NEW MEDIA VENTURES IN HEALTH JOURNALISM: IS PHILANTHROPY-FUNDED JOURNALISM THE NEXT RESCUE PLAN?”
* Matt James, Senior Vice President Media and Publication, Kaiser Family Foundation
* Michelle Levander, Director, California Endowment Health Journalism
Fellowships at USC Annenberg School of Journalism, Editor,
ReportingonHealth.org
* Spencer Sherman, Director of Publishing and Communications, California Health Care Foundation.
* Moderator: Laurie Udesky

2:30-3:45pm: UC 421
“NEIGHBORHOODS & COMMUNITIES: CONNECTING THE DOTS”
* Amra Tareen, co-founder, Allvoices.com
* Tom Negrete, Managing Editor, Sacramento Bee
* Eve Batey, SFAppeal.com
* Becky O’Mally, Berkeley Daily Planet
* Barry Parr, Coastsider.com
* Moderator: Susan Mernit, Public Media Collaborative, former program manager, Knight Foundation 21st Century News Challenge

2:30-3:45pm: UC 419
“BROADCAST: THE ELEPHANT IN THE ROOM”
* Ed Cavagnaro, Director of News & Programming, KCBS News Radio
* Franc Contreras, Al Jazeera, former NPR broadcaster
* Ben Temchine, Your Call Radio/KALW-FM
* Bruce Koon, News Director, KQED-FM
* TBA
* Moderator: Dina Ibrahim, professor of journalism, San Francisco State University

2:30-3:45pm: CO 326
“THE DIGITAL DIVIDE & COMMUNICATION RIGHTS: TRAINING & ORGANIZING STRATEGIES”
Learn strategies for media literacy, technology and
communications-training for communities that lack access to established
or emerging media.
* Pre-register for this event!
* Eloise S. Lee, Program Director, Media Alliance
* Kami Griffiths, Community Technology Network-Bay Area
* Renee Yang-Geesler, Co-Director of the First Voice Media Action Program
* Luz Ruiz, co-founder of COMPPA, Coalition of Popular Communicators for Autonomy
* Moderator: Dorothy Kidd, Associate Professor, University of San Francisco

4-5:15pm: UC 421
“ETHNIC NEWS MEDIA: NEW VOICES & AN EMERGING MAINSTREAM”
* Eleanor Boswell-Raine, The Oakland Globe
* Franc Contreras, Al Jazeera
* Gilbert Bailon, American Society of Newspaper Editors, Al Dia, St. Louis Post-Dispatch
* Dawn Garcia, Deputy Director of the John S. Knight Fellowships for Professional Journalists at Stanford University
* TBA
* TBA

4:00-5:15pm: CO 326
SOCIAL MEDIA TRAINING, SPANISH TRACK
Presented by the Public Media Collaborative. Preregister through Thursday, April 30; walk-up attendees welcome thereafter.

4-5:15pm: McLaren 252
“JOURNALISM CAREERS: MAKING YOUR OWN FUTURE”
Career management experts and news people with experience on both sides
of the hiring line share survival and success strategies for navigating
an industry that’s been swept by a sea change.
* Tom Ballantyne, Career Management, Coaching and Recruitment Consultant
* Adrianne Cabanatuan, HR Manager, Northern California Public Broadcasting
* Bob Butler, Reporter for the Chauncey Bailey Project and KCBS Radio
* L.A. Chung, Writer, Editor, Media Consultant
* Moderator: Leslie Guevarra

4-5:15pm: UC 419
“STUDENT MEDIA: LEADERSHIP & OPPORTUNITY”
The Foghorn and USFtv are two student-run media outlets and both have
recently migrated to the web. Staff from the 106 year-old Foghorn and
the 3 year-old USFtv will discuss why this web presence is important in
creating community at USF, and what changes have been made to their
respective outlets.
* The Foghorn: Laura Plantholt, Nicholas Mukhar, Stephanie Luu, Michael Villasenor
* USFtv: Kate Elston, Alex Platt, Ashton Bothman, Meghan Raab, Chris Begley

=EXHIBITORS
…. See full exhibitor descriptions and links: http://tinyurl.com/c866xu

* The California Endowment Health Journalism Fellowships at USC
Annenberg School for Communication: “The USC Annenberg/California
Endowment Health Journalism Fellowships offer journalists a chance to
step away from the newsroom to hone health reporting skills.”

* The Center for the Integration & Improvement of Journalism:
“Founded at San Francisco State University in 1990 the Center for
Integration and Improvement of Journalism believes that accurate and
responsible journalism reflects the changing demographics of the
society it serves.”

* Daemonized Networking Services: “Daemonized Networking Services
builds Internet-ready Web servers. We’re creating a FREE Web server, on
a CDROM … built to industry standards … protected by an integral
firewall, incorporating the latest software, built entirely from
license-free sources. All you need is a computer and a network
connection, and you’re online – just add content.”

* The Economic Edge on Crosscurrents Radio: “‘The Economic Edge:
Documenting the Downturn’ is a series of in-depth reports on KALW-FM’s
Crosscurrents Radio news program, featuring work by our professional
journalists and contributions from the community at large”

* Freelancer’s Unit, California Media Worker’s Guild: “The new
freelance unit of California Media Workers Guild, which represents
newspaper workers and other journalists from throughout Northern
California, is a volunteer-based, member-run organization that aims to
support independent and freelance journalists through a variety of
services and programs, including contract advice, credentials,
job-search assistance and professional training. We’re also exploring
group benefits bids.”

* Independent Arts & Media: “Indy Arts is a nine-year-old 501(c)(3)
service group that expands civic dialogue by increasing access to
independent voices. Indy Arts provides fiscal sponsorship, services and
support to independent, commercial-free media and culture producers,
and works to expand the idea and activities of public media to include
the cultural, media and democratic commons.”

* Media Alliance: “Media Alliance is a 32 year-old media resource and
advocacy center for media workers, non-profit organizations, and social
justice activists. Our mission is excellence, ethics, diversity, and
accountability in all aspects of the media in the interests of peace,
justice, and social responsibility.”

* MyTwoCensus.com provides watchdog reporting and blogging on the 2010
U.S. Census, a $13 billion project with funds that can be spent without
caution. “We want you to be counted as accurately as is humanly
possible, so you can be fairly represented by your government for the
next ten years, and so billions of your tax dollars will be spent
wisely.”

* National Radio Project/Making Contact: “National Radio Project
produces Making Contact, an award-winning, 29-minute weekly public
affairs program heard on over 200 radio stations in the US and Canada.
Showcasing voices rarely heard in media, Making Contact focuses on the
human realities of politics, the connections between local and global
events, while highlighting solutions.”

* Newsdesk.org: “Newsdesk.org is a commercial-free, nonpoliticized news
project that empowers journalists and the communities they serve.
Newsdesk.org was a Changemakers/WeMedia finalist in Miami in February
2009, advancing a proposal to establish a national network of
independent but affiliated ‘local.newsdesk.org‘ bureaus that can produce nonpartisan, commercial-free journalism and civic dialogue in underserved communities.”

* SF Engage: “SF Engage is a community outreach program sponsored by
The Public Press, a startup, nonprofit news organization based in San
Francisco. Using technology and face-to-face journalism outreach, SF
Engage supports The Public Press’ efforts to report on undercovered
issues and underserved communities in San Francisco.”

* The San Francisco Neighborhood Newspaper Association: “With nearly
300,000 copies hitting the streets every month, the San Francisco
Neighborhood Newspaper Association’s 16 newspapers reach more city
residents than any other print publication.”

* The San Francisco Public Press: “The Public Press is an emerging
concept for a noncommercial daily Web/print/broadcast collaborative
news service. The idea is to put journalism first — operating as a
nonprofit organization that prioritizes public service over commerce.
One idea is to eliminate advertising altogether, creating a robustly
independent specialized vehicle for serious news.”

* San Francisco School Volunteers: “San Francisco School Volunteers
recruits, trains and supports a community of volunteers who inspire
public school students to achieve their full potential. Journalist
volunteers play a major role in developing students’ interest in
reading and writing. One journalist started a school paper with a 2nd
grade class. There are opportunities at all grade levels.”