This just in: Cambridge-based Forrester Research, a technology
market research and advisory firm, announced the release of a new report
on Wednesday, based on the firm’s annual consumer technology user
survey, which for the first time asked respondents to indicate their sexual
orientation. The report, titled “Gays Are The Technology Early Adopters
You Want,” indicates that gay men and women are among the first to
adopt new devices and online tools, making them an important
demographic for online marketers. “Gay men and women are tech-savvy
consumers who use the Internet and tech devices at significantly higher
rates than their heterosexual counterparts for shopping, banking,
entertainment, and community building,” said Jed Kolko, a principal
analyst at Forrester.