Keep Media coming on

Louis Borders and a bunch of smart people, including a couple I know and like, have been toiling away for almost a year on a new business, formerly called Spyglass Media and now called Keep Media. Supposed to launch next week, according to Rafat Ali and Paid Content.
“For consumers, Spyglass Media offers access to a library of hundreds of publications and their content archives, all for one low monthly subscription,” according to company documents. “For publishers, Spyglass Media is a marketplace to sell online content and print subscriptions, as well as a technology platform that can be used to augment or replace current Web sites.”
I’m thinking of Infonautics, some new form of RSS newsreader, and integrated emailers as a publishing package. Am I waaayyy off? New projects are so encouraging–looking forward to seeing this one.