Paid content surgelet: Time Inc. Interactive sees paid subscriptions bump up

A Wall Street Journal story today describes the success in gaining paid online subscribers Time Inc magazine sites are having after they restricted free access, allowing only AOL members a chance to peek without paying. The Journal story says that while some sites such as People and Entertainment Weekly, have seen traffic fall, others, including Sunset and Parenting, have seen surges in online subscriptions of, respectively 67%(900 new subscribers a week), and 70%(roughly 1,800 per week). In addition, about 60,000 newsstand buyers and subscribers are using the barcodes on their magazines to register and gain online access.