Online Journalism.com: candidatecamera.com Web site created to showcase recall candidates

It’s getting wacky here in California. According to the LA Times, via Annenberg’s Online Journalism, Gateway Inc. is inviting all 135 California gubernatorial candidates to post their pictures on the Internet. In addition to posting photographs, the Gateway-created site, candidatecamera.com, will include poll results and a press area. The photos, taken with Gateway digital cameras, will be edited by photojournalist David Hume Kennerly. Kennerly told the Times he hopes to create a “cumulative scrapbook” of the recall election. (perma-link to this brief)
This is a total publicity stunt and in tenor with the general circus-like treatment of the potential recall, which I think is quickly fizzling out. The real winner here is Gateway, which is hoping for lots of people to go to their home page, see their product offers, and end up buying.