Jeff Jarvis hits the bullseye again, in his post about bloggers as influencers talking to influencers (and you wondered why his blog was called Buzzmachine?):
“Forget the sniping you hear about how many or how few people are blogging — or even how many or how few people read blogs. This isn’t a numbers game. It’s an influence game.
First, bloggers capture buzz.
When you see a topic bubble up in weblogs, I believe that matters because it is an indication of the topic bubbling up across the populace. It is an early indicator of public sentiment.
Second, bloggers are influencers talking to influencers.”
(Via Henry Copeland’s Blogads)
Jeff Jarvis hits the bullseye again, in his post about bloggers as influencers talking to influencers (and you wondered why his blog was called Buzzmachine?):
“Forget the sniping you hear about how many or how few people are blogging — or even how many or how few people read blogs. This isn’t a numbers game. It’s an influence game.
First, bloggers capture buzz.
When you see a topic bubble up in weblogs, I believe that matters because it is an indication of the topic bubbling up across the populace. It is an early indicator of public sentiment.
Second, bloggers are influencers talking to influencers.”
(Via Henry Copeland’s Blogads)