Committed to close ties with the newsroom and determined to offer election
resources that will clearly distinguished their sites from Google News,
online news editors are thinking about the best ways to package their
coverage for 2004.
With the success of the Internet as a fund-raising and volunteer tool for
political campaigns, analysts and media pundits have been quick to predict
that online paid political advertising takes off in 2004. After all, they
say, the groundwork is being laid right now.
See two stories I wrote for the NAA’s The Digital Edge
Online Election Coverage: Looking Ahead to 2004
Online Political Advertising: How to Make the Sale in 2004