An article (from CNN) talking about the rise in advertising revenues for online newspapers including papers at NY Times Digital, Knight Ridder, and smaller newspaper chains.
Some factors making a difference here:
–Increase in online advertising in general; greater confidence by advertisers lifting water-level higher
–Improved targeting and ad management tools at online newspapers
–Improved analysis and measurement, offering more precise info for evaluating ROI
–Greater sense of value of local ad market in paid search listings; more search listings partnerships for newspapers
Story quotes Dave Morgan, Tacoda: “I think adoption by local advertisers is starting to drive the market. Local advertisers are not just creatures of habit like a lot of the big agencies. They put their money in the most effective channels.”
An article (from CNN) talking about the rise in advertising revenues for online newspapers including papers at NY Times Digital, Knight Ridder, and smaller newspaper chains.
Some factors making a difference here:
–Increase in online advertising in general; greater confidence by advertisers lifting water-level higher
–Improved targeting and ad management tools at online newspapers
–Improved analysis and measurement, offering more precise info for evaluating ROI
–Greater sense of value of local ad market in paid search listings; more search listings partnerships for newspapers
Story quotes Dave Morgan, Tacoda: “I think adoption by local advertisers is starting to drive the market. Local advertisers are not just creatures of habit like a lot of the big agencies. They put their money in the most effective channels.”