SOLD! New York Magazine goes to dark horse

New York Magazine has been sold to New York Media Holdings, a company formed by investment banker Bruce Wasserstein for $55 million dollars. This means David Pecker (Star, Nat’l Enquirer, etc.), CurtCo Robb Media,(the newly relaunched Worth) and a consortium headed by Daily News owner Mort Zuckerman(including NY mag columnist Michael Wolff) did not get to buy this baby.
According to a Reuters story, Wasserstein has other publishing holdings, including The Deal, a weekly newspaper and subscription-based Web site focused on mergers, private equity firms and corporate bankruptcies, and investments in Steve Brill’s American Lawyer Media Group and Real Estate Media.
NY Mag is the weekly for all those NYC suburbanites whose kids listen to hip hop and wish they did, too; it is going to be fun to see what happens next.