One of the now established ways for publishers to sell subscriptions is via online advertising.
But when it comes to renewing those subs, the standard way to go remains those notices that start coming in the mail, aka direct marketing.
What if there was an electronic renewal form that could be sent via (html) email? Would it work?
This ContentBiz piece tells the story of a retention direction in a newsletter business who decided to develop and test online renewal and how the pieces performed.
Related links to the piece include:
Samples of the two emails sent (test plus control)
Article: Can Transactive Offers Double Your Email Sales Results?
Link to Transactis – the tech vendor providing the email forms
(Via PaidContent.org)