Terrific post from Robert Kaye on Dave Sifry and his Technorati preso at eTech. For all the friends and family who are saying “So what is this Technorati thing? I don’t get it?” this is the piece I will send them to after I finish showing them the services themselves.
Kaye also links to Kevin Mark’s expanded explanation of his neat flash chart, and to the much commented on what products are being discussed/linked to on Amazon.com.
Of course, the best thing is to try Technorati out yourself—pick a keyword, any keyword, and see what you can learn about conversations on the net.