From Rob Runette, Digital Edge, sharp observations pulled from the NAA Power Users 2004 study:
“Forty-four percent of visitors to newspapers sites are between the ages of 18 and 34, compared with 26 percent of general Internet users, according to NAA’s New “Powers Users 2004″ report. A significant number of younger online consumers look for classified information online the Web (not exclusively on newspaper sites, however). Sixty-four percent of newspaper site visitors 18 to 34 go online for real estate info; 60 percent for automotive and 58 percent for job information.
Among the other findings about younger Internet users (18 to 24 and 18 to 34):
* 64 percent of newspaper site visitors between the ages of 18 and 24 have checked movie or theater times on the Web (though not exclusively on newspapers’ sites)
* 54 percent of newspaper site visitors between the ages of 18 and 24 have looked for things to do and leisure activities online (though not exclusively on newspapers’ sites)
* 51 percent of newspaper site visitors between the ages of 18 and 24 have participated in online chat or instant messaging (though not exclusively on newspapers’ sites)
* 53 percent of general Internet users between the ages of 18 and 34 have gone online to find local news
* 64 percent of general Internet users between the ages of 18 and 34 have gone online for local entertainment information”