Ad:Tech: NYTimes Digital looks ahead to more $$

Heath Row and Mary Hodder are at San Francisco Ad:Tech taking notes. Heath’s got an account of a panel with Martin Nisenholz, head of New York Times Digital.
The Nisenholz comments are well worth noting:
“The time will come when the consumer will be willing to pony up for more content services on the Internet. Is that time here? It’s approaching. Broadband is a really big piece of that. The advertising business on the Web right now is very healthy. But there may come a time when it won’t be healthy. We are determined to eventually develop a second robust revenue stream….The Times is a 154-year-old institution, and it’s been changed dramatically in the last five years. If you’re interested in news, what you come to us for is not in fact what’s in the paper. The vast amount of our usage is not taken from the paper, it’s content we produce once the newspaper is put to bed. Because we have some scale now, we can fund a 24-hour newsroom that didn?t exist five years ago.”
More(but not much) on this at the Ad:Tech blog
BTW, Mary Hodder has some good notes on another panel on social media.
http://blog.fastcompany.com/archives/2004/05/24/advertisings_horizon.html
(Via Rafat Ali)