Friendster’s Scott Sassa: Search engine ad smarts?

Like many people, I was intrigued when Scott Sassa, formerly NBC Entertainment President, took the CEO job at Friendster. Was this another Hollywood guy pulling a Terry Semel?
Now it turns out that Sassa is one of the founders of Efficient Frontier, a new search engine marketing company started in 2002 by Ellen Simonoff and another ex-Yahoo exec.
This suggests that Friendster’s new CEO will not only be knowledgeable about how to sell search engine advertising, but he may have the company to do the strategic planning already lined up.
No doubt, if Sassa boosts revenue at Friendster by 40% or so via paid search integration, all the other social networks will go nuts–and that line between classifieds and SN will continue to blur.