The always practical Scott Allen has an excellent post about the etiquette of making introduction online. Some tips on what to include in an email to a contact when introducing a colleague:
–Who you are ? If the person you are contacting may not recognize you immediately by name, you should start with a brief reminder as to who you are and how they know you. If it is someone with whom you have not spoken in a while, you may want to remind them of your last conversation. You can write: ?As introduction, you can read my profile at ____________.? If that seems egotistical or inappropriate, you could simply say, ?As you may recall, I work for Icahn Associates. ”
–Your reason for writing ? Tell them that you are writing to make an introduction of interest to them.
–Who you are introducing ? The name of the person you are introducing.
Background on the person being introduced ? Since this is a business introduction, it is appropriate to give a brief description of the person?s line of work. You do not have to go into great detail. It is best to give a link to their website or their profile page.
–Encouragement to the parties to connect ? While this may seem obvious, the encouragement clearly shifts the responsibility for follow-up to the other parties and helps create a stronger sense of social obligation. ”
More at Online Business Networking.

The always practical Scott Allen has an excellent post about the etiquette of making introduction online. Some tips on what to include in an email to a contact when introducing a colleague:
–Who you are ? If the person you are contacting may not recognize you immediately by name, you should start with a brief reminder as to who you are and how they know you. If it is someone with whom you have not spoken in a while, you may want to remind them of your last conversation. You can write: ?As introduction, you can read my profile at ____________.? If that seems egotistical or inappropriate, you could simply say, ?As you may recall, I work for Icahn Associates. ”
–Your reason for writing ? Tell them that you are writing to make an introduction of interest to them.
–Who you are introducing ? The name of the person you are introducing.
Background on the person being introduced ? Since this is a business introduction, it is appropriate to give a brief description of the person?s line of work. You do not have to go into great detail. It is best to give a link to their website or their profile page.
–Encouragement to the parties to connect ? While this may seem obvious, the encouragement clearly shifts the responsibility for follow-up to the other parties and helps create a stronger sense of social obligation. ”
More at Online Business Networking.