Craig: Becoming a “brand?”

Nice story on Craig Newmark and Craig’s List in the Washington Post today. Reading it, I realized that Craig’s List has become so huge that Craig is in the process of becoming one of those people who don’t need a last name–he’s Craig, as in Craig’s List and you mean, that Craig.
Craig clearly lives his life according to his values and beliefs–it is interesting to see someone who never pursued fame become so well-known, by virtue of their creation–and use their success to continue to do good.