Kinja links: New tool you’re not supposed to see?

Standard Deviance was doing a bit of URL-snooping and followed some links to a newly-removed Kinja page that exposed in-bound links to a blog such as Gawker.
Ellen wonders if this means they are going to compete with Technorati (damn skippy!)–
I wonder if this is the project I’d heard a certain media honcho was all excited about.