Pushing for $$: Weather Channel beefs up sales team

The Weather Channel announced the formation of a new sales team focused on selling the desktop, to focus on both database marketing and ad sales–both for weather.com customers and new accounts.
This caught my interest for a couple of reasons:
Toolbars and desktop apps have become commonplace–and popular–as computing becomes ubiquitious
–It’s push a la pointcast, only in a different world(see above)
–It offers advertisers an effective way to reach both national and local audiences–as everyone starts to realize the value of local advertising, desktop utilities offer advertisers another way to reach into a targeted local market (think ski reports for New England, as well as zip code specific)
–It shows how ad dollars continue to move away from traditiona demographic centers such as online newspapers
–And it shows how seriously Weatherbug is hurting The Weather Channel, as MarketingVox points out.