Romenesko & Starbucks-Like Larry David selling cars

Remember the Curb Your Enthusiasm episode where Larry, the co-creator of Seinfeld, wrangles his way into a job selling cars? His wife and agent think he’s nuts, but Larry explains that being a car salesman is a long-cherished dream, and that he thinks he’d be really good at it. (He’s not.)
Reading Jim Romenesko’s Starbuck’s Gossip blog kinda reminds me of watching this Larry David episode–I understand that Jim is perfectly capable of writing a great blog about Starbuck’s, but why does he want to do it?
Is there something in the constellation of Milwaukee/coffee/global business/beat news just too hard to resist?
Or is this a Prairie-Home Companion like joke?
Whatever the reason, now I know where to go when I want a little news with my Vente latte.