Marketwatch: Neil Budde, founding editor and publisher of The Wall Street Journal online, will lead Yahoo’s news division and report to Craig Forman, vice president of information and finance. For the past two years, Budde’s done consulting, working on local online ad initiatives with Peter Zollman and other publishing-related projects.
However, Paid Content reports that “Yahoo News will not move into original content, and its core strength remains in aggregation.”
Regardless, Yahoo is gaining a skilled packager and content strategist who sees the whole picture– someone who can give AOL stiff competition as it moves free content onto the Web, and who can (presumably) package compelling reasons for consumers not to make Google news their information default.
Marketwatch: Neil Budde, founding editor and publisher of The Wall Street Journal online, will lead Yahoo’s news division and report to Craig Forman, vice president of information and finance. For the past two years, Budde’s done consulting, working on local online ad initiatives with Peter Zollman and other publishing-related projects.
However, Paid Content reports that “Yahoo News will not move into original content, and its core strength remains in aggregation.”
Regardless, Yahoo is gaining a skilled packager and content strategist who sees the whole picture– someone who can give AOL stiff competition as it moves free content onto the Web, and who can (presumably) package compelling reasons for consumers not to make Google news their information default.