Neilsen NetRatings: Pre-tweens like IM

Kids 2 and 11 viewed 36 percent more Web pages in October 2004 than October 2003, according to data released today by Nielsen/NetRatings. The nugget I noticed is that girls in that age group are most drawn to instant messaging sites, which suggests the ways that pre-teens 8-11 copy teens go beyond dress and musical tastes right into online behavior.
(Source: Mediapost)