Is there gold in them thar blogosphere?

A recent Bizweek story touts the ad revenue possibilities for well-trafficked blogs:
“…Advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of the media world. Add to all this the fact that about 11% of Internet users today are inveterate blog readers, and the blogging scene starts to get mighty compelling for marketers.”

Meanwhile, smart-boys Jarvis, Rubel, Lasica, Calcanis, Watson, Wilson, (partly triggered by Steve Smith(eContent & MIN) and others exercise their opinions about whether there’s gold in the blogging hills and if yes(probably yes) where’s the $$ to be found. A short summary for the impatient:

  • Ad revenue: Has potential, but unclear what $$ could really look like for any specific blog
  • Services companies like Six Apart–clearly making $$
  • Software companies–doubt on anyone sustaining a market lead long enoug to make real dough.
  • Trade publishing model (a la Calcanis with 60+ mostly niche blogs)-Has promise, but is it new model?

As more people make money, this conversation will evolve. More tk, always.