Mark Glaser: The Media Company I want to work for

Mark Glaser is getting fed up with ‘don’t get it but maybe things will change back’ media companies.
He’s a bred to the bone journalist (I crossed a couple biz and blogging lines some time ago) and his comments are worth a read.
Some of the must-haves Mark outlines:
–A news outlet that creates new content, aggregates the best outside content, and makes sense of everything, presenting it in a clear, simple format for the consumption of everyone.
–A company founded on the values of serving the public and allowing the public to serve journalism by participating in all discussions of mission and direction.
–A company that answers directly to its readers and consumers and doesn’t talk down to them from editorial ivory towers.
–A company that is focused on the value of journalism, the practice, and not only of marketing and stock dividends.
–A group of like-minded people who are willing to start from scratch and build a new way of doing smart, groundbreaking citizen journalism. Not too amateur, not too professional but something in between.
–A company that is flexible and knowledgeable, with people who “get it” and understand how they can tap the latest technology to improve the craft of journalism — and help it survive.
Mark also wants more transparency, more enlightened advisors, active practice of journalistic integrity, a global outlook, and an interactive, participatory culture, involving readers, writers, and editors.” (–and biz folk too, I trust.)
Mark sees advertising and syndication as revenue sources, and an information coop, similar to the AP, only perhaps closer to my food co-op in overhead (like, zero.)
His final cry: “It’s time for the readers and enlightened journalists to take back their power, to set the media’s agenda, to rip out the reins from the graying media barons who have their blinders on.”
The funny thing about this moment in time is that many of the media barons, I venture, would agree with Mark–they just don’t know what to do to replace their ad base. Like dragons sitting on piles of treasure, publishers have built up client relationships and sub lists that fuel their businesses and keep margins high. Like the polar ice floes, that all seems to be melting away, and at a similarly alarming rate.
Since I don’t believe new dragons are necessarily better than old dragons, I would invite everyone to change and rethink their business as well as start new ones (this is what our consulting practice is increasingly about). Having said that, Mark is damn right and I applaud the articulateness of his cry.
(Via Press Think)