Techdirt ecommerce: Overpaying ain’t cool

Mike from techdirt has a post on the reality that people don’t want to overpay on eBay just to win something(concept via NY Times).
Connect these dots to another ecommerce fact: According to many of the shopping comparison sites, one of the key drivers for search on, saying, is the urge to check that you are paying a fair price at the site you’ve chosen to to business with (as opposed to looking for the lowest price for the item, no matter what.)
More signs the Internet is changing some established consumer behaviors and shfting aspects of the supply chain.
Update: Story today about how luxury gifts are big, especially among the more affluent(read employed) segments of the population. “”Instead of three wool sweaters, maybe they’re saving up to buy one nice cashmere sweater” kind of purchasing.